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August 29, 2014

Marketing Knowldge For SBI Clerk Exam

1) Market:
An actual or nominal place where forces of demand and supply operate, and where buyers and sellers interact (Directly or through intermediaries ) to tradegoods, services, or contracts or instruments, for money or barter.
=> Markets include mechanisms or means for determining price of the traded item

=> Markets for a particular item is made up of existing and potential customers who need it and have the ability and willingness to pay for it

2) Balance Sheet
A statement of the assets, liabilities, and capital of a business or other organization at a particular point in time, detailing the balance of income and expenditure over the preceding period.

3) Product Life Cycle

A marketing theory in which products or brands follow a sequence of stages including : introduction, growth, maturity, and sales decline.

4) Inflation

A sustained, rapid increase in Prices,  as measured by some broad index (such as Consumer Price Index ) over months  or years, and mirrored in the correspondingly decreasing purchasing power of the currency 


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